Links and Campaigns

A Lucia Link is a way for you to collect attribution data across all customers.

Overview: The underlying theory is that in order to track the ROI of a campaign, you must know the canonical source of the visitor. It's critical to track their customer journey across all devices and platforms.

Links are the lifeblood of the Lucia Attribution system. With them, you're able to see the analytics involved in the relationships between each of your marketing channels and the users they bring in.

That means, when you are measuring KPI's for your marketing campaign, you're able to measure the full journey of the user from the first click to the last conversion.

This is made possible by integrating the Lucia SDK into your website. When you do that, it connects their current cookie to the supercookie.

Create trackable links and set up campaigns in the dashboard.