Data-Driven Marketing

Why do all startups need this product? Consider these 2 scenarios:

One startup founded by Alice collects all sorts of customer data at scale. The types of links they click on. The IP address of its users, even things like timezone, locale, and language.

She uses data-driven marketing to understand her customers better and target them with personalized campaigns.

Track user actions to optimize campaigns.

• Embed the SDK in your app or site.

• Capture events like views and clicks.

• Get AI-enriched insights on user habits.

• Capabilities: PII-safe behavior capture from any platform (Web, Mobile, DeFi); ML/LLM-enhanced user fingerprinting via federated subnetworks (Bittensor); Smart attribution scoring and campaign feedback (CAC/ROI/CHURN/CONV).

Illustration It's important to collect data on your users.

By understanding when users are most impressionable, you get their attention with your ad, they are focused on your offer, and have time to think about your product. And may make a purchasing decision later.

But if you are like Bob, you're never going to get your customer's attention because you don't realize you are advertising or marketing to him at the worst possible time ever (when he is the busiest).

Apply this logic not just to 2 customers but to 2 million customers. The companies that figure out Performance Marketing is the ones that take their companies to over 100 million dollars in valuation.