Insights and Analytics
Access dashboards for metrics like ROI, CAC, and churn. Use AI for fraud detection and user clustering.
This module continuously ingests behavioral data from the SDK and evaluates campaign performance.
- Calculates real-time ROI, CAC, LTV, CHURN, and CONV rates.
- Matches on-chain and off-chain actions for hybrid funnel tracking.
- Identifies high-value user traits for personalized targeting.
- Sends scoring and cohort tags back to the SDK for UI/payload customization.
Capabilities:
- Real-time ROI, CAC, CHURN, and LTV calculations.
- Value scoring of events and behaviors (based on conversion probabilities).
Data monetization through a decentralized marketplace; Bidirectional feedback from data consumers and AI agents.
| Method | Description | Parameters |
|---|---|---|
| trackPageView | Tracks page views | None |
| trackConversion | Logs conversions | event, value, details |
| userInfo | Adds user details | id, info |
| trackButtonClick | Records button clicks | details |
| sendWalletInfo | Sends wallet data | address, chainId, provider |
Data Collection Details
We collect anonymized data securely.
- Encrypted personal data storage using zero-knowledge vaulting (Nillion).
Data Collection by Platform
| Platform | What is Collected | Why It Helps |
|---|---|---|
| Desktop | Device ID, wallet address, clicks, page views, conversions, IP, browser, OS, timezone, navigation paths, referral sources | Shows clients exactly what we track, building trust for Web3 privacy concerns. |
| Mobile | Device ID, wallet address, clicks, views, app events, device model, OS, carrier, timezone, mobile wallet details | Transparency on mobile tracking reassures clients and helps marketers optimize campaigns. |