And how to use it to maximize the ROI of your marketing campaign

Pre-reqs

Basic Usage

  1. Make sure you've registered for an account on our Lucia Attribution Dashboard: https://ads.clickinsights.xyz

Lucia Link Generator

  1. After you login go to the left panel of the dashboard and click Links

Lucia Link Step 1

  1. In the top right of your dashboard click on the New Link orange button

Lucia Link Step 2

  1. This will pop up a modal which will ask you to ask you where to redirect the user to.

Lucia Link Step 3

Now, in order to make most of the links - again you'll want to have the SDK installed on all websites that the links redirect to. That way you can track the full journey of the user from the first click to the last conversion.

After you press enter you are done. For more on links, scroll down and go to Use Case Examples.

Advanced Usage

To learn more about advanced usage, go to the section about Campaigns

Theory

Links are the lifeblood of the Lucia Attribution system. With them, you're able to see the analytics involved in the relationships between each of your assets. For a web3 company, we would define your assets as

  • Your DApp page or CEX page

  • Your landing page which may feature a blog

  • Your YouTube Channel and the X accounts your KOL's manage

  • Your Socials: Telegram/Discord/X/Farcaster/Medium

Now the problem with most marketing tools out there is that once the user visits the page, they tend to forget about your website for a couple of days.

If they are interested in your product, they may google your name instead of clicking on the affiliate link that they first clicked on from the original KOL or X post that told them about your project.

Cookies

Cookies are tiny bits of data that are stored in the user's browser. However, they do not span devices. If your visitor ends up using a device, which is common because we are on our mobile phones a lot, but then when we sit down and do research on a product we typically do that on a computer - then typical tracking tools lose track of who this user is.

Unique Differences that Lucia provides

Lucia creates this concept of a "supercookie". It can track the user on any device.

That means, when you are measuring KPI's for your marketing campaign, you're able to measure the full journey of the user from the first click to the last conversion.

This is made possible by integrating Lucia SDK in your website. When you do that, it conencts their current cookie to the supercookie.

Main Use Case of Links

Assumptions

  • First you'll need to work with a KOL, or Influencer as they are sometimes called.
  • They have an account on linktr.ee or beacons.ai - if not have them create one

They will usually have an X account, or IG or TikTok. Each one of these platforms support a link in bio.

Have them put their linktr.ee link or beacons.ai link in their bio.

You generate a link from the dashboard and give it to them. Next you'll want to have them to create links to your DApp or CEX page or any page you want to track.

See this video tutorial